Step back in time and explore the nostalgic world of children's advertising from the Showa era.
This collection brings together advertising found in children's magazines during 1965-1969.
Advertising for children's products are characterized by straightforward and simple language, often featuring child actors, popular characters and heroes that are a delight to the eyes.
This collection features more than 300 advertisements that provide insight into the yearnings and desires of the children of that era.
